Your online destination for exploring the winemakers and stories behind the bottle
What's Behind the Bottle?
We want to actively shape the future of wine content and discovery.
We aspire to make the world of wine a little bit more fun, accessible and sustainable.
Farming and keeping our soil alive lies at the heart of what we do. For us, it's about creating a stage for direct dialogue that is driven by topics in sustainability, ethics and individualism - rather than complicating things through dazzling tasting notes, scores and complicated terminology. At the end of the day, wine is a tool for bringing people together, sharing emotions and exploring individual taste.
WHAT WE DO
We take you to the people, and places behind the bottle to bring the stories and thoughts of some of the world's greatest winemakers to you. Transparency is of utmost importance to us and we will always be honest about what's in your bottle. What's more, we aren't going to score any wines. As Hugh Johnson OBE once said, "Try scoring your friends... Wine is a friend to me, I'm not going to treat it in that way."
HOW WE DO IT
Technology allows us to bring distant places and stories closer to you and build a future in which we close the gap between source and consumption — for improved transparency, experience and education.
Wouldn't it be amazing to travel the vineyards, or hear from the winemaker whose wines you enjoy — from the comfort of your home? Everybody; whether that's someone who drinks G&T more regularly than Riesling, or a Master of Wine; should be able to get closer to wine and nature through words, film and drinking.
THE ROOTS OF 'LITTLE'
Every Vine, Every Wine
One of the greatest wine minds, winemaker Eben Sadie, once said, "You're only as good as your LITTLE wine." In French, petit vin is the term often used for an "entry level" wine. Even though it may be less profound, less "shiny", it represents the winemaker just as much as their top wines do.
The average person knows very LITTLE about wine. In fact, most of us are not aware that only 5% of the wines consumed globally are made from organic farming practices. We're here to help change that; through detailed published material, we strive to become reporters of viticultural land.
It's the opposite of big. In the 90s and 00s, a majority of people favoured wines that were big. Big fruit, big body, big alcohol. There's nothing wrong with being a big wine, but we like the small, ahem... LITTLE... wines too. For us, wine is about balance and we explore wines on both sides of the scale, and those in between.
LITTLE is a humble term, and humility is everything. We don't like arrogance, in wine or in people. Wine should be about feelings and about sharing, not about "who got the top score." What's more, you can have just one hectare and make a great wine; you don't need the Château to prove it.
Growing Up Together
You have to be LITTLE before you can be big. Sustainable and organic wine may only be a small segment of the market, but it's growing fast and we're proud to play a part in it. By supporting our growers, we hope to help them to grow, too.